BUILD TRAFFIC
Build Traffic
PPC Campaign Consulting - Get the most value for your money!
With pay per click rates for most popular keywords being high, it is very easy to burn through an advertising budget really quick without seeing any meaningful increase in conversions. Our team of qualified SEO experts can optimize your pay per click campaigns so you are spending less and targeting better converting keywords.
Cost: $27.00 per website
With pay per click rates for most popular keywords being high, it is very easy to burn through an advertising budget really quick without seeing any meaningful increase in conversions. Our team of qualified SEO experts can optimize your pay per click campaigns so you are spending less and targeting better converting keywords.
Cost: $27.00 per website
Manual SEO Plan - Get results now!
It is increasingly becoming more difficult to get listed on popular search engines. A site's ranking in a major search engine such as Yahoo, MSN, or Google often determines success or failure. Our Manual SEO Plan includes:
Cost: $1999.00 per website
To be effective, an SEO campaign may take as much time and effort as designing an entire website. Although the cost of this program may seem high relative to that of web hosting, and other related services, the amount of lost traffic and revenue due to poor search engine rankings can amount to substantially more. For more info about this plan, please contact our SEO Team at .
It is increasingly becoming more difficult to get listed on popular search engines. A site's ranking in a major search engine such as Yahoo, MSN, or Google often determines success or failure. Our Manual SEO Plan includes:
- Individual, Comprehensive Analysis of your Website by a SEO Professional to Correct Deficiencies that can Result in Low Rankings (or even being Banned by Search Engines).
- Keyword and Keyphrase Research, and Competitive Site Analysis.
- Manual Search Engine Optimization of the Title, Meta Tags, HTML Coding, and in some cases the Site Content.
- Industry Specific Research to Identify Directory and Linking Opportunities.
- Hand Submission to Major Search Engines and Directories; Local Search Engines; and Industry Specific Directories (Minimum 50).
- Google Adwords pay per click campaign.
- Manually Created Ranking Report showing how Your Website Ranks in the MSN Search Engine in Searches Relevant to the Content of Your Website.
Cost: $1999.00 per website
To be effective, an SEO campaign may take as much time and effort as designing an entire website. Although the cost of this program may seem high relative to that of web hosting, and other related services, the amount of lost traffic and revenue due to poor search engine rankings can amount to substantially more. For more info about this plan, please contact our SEO Team at .
TPO © (Traffic Partner Optimization) - Get perpetual quality traffic for free!
Our TPO plan focuses on identifying and negotiating Targeted Traffic Partnerships with hand picked websites whose traffic would compliment our clients' without being in direct competition. In a Targeted Traffic Partnership, both parties win by receiving free visitors who are interested in their content, without giving up traffic to competitors. This is different than a traditional link exchange, as our primary goal with this program is not getting higher search engine rankings, but to get perpetual free traffic from other quality websites.
Of course our TPO links should also help search engine rankings, but that would only be a small side effect, as getting traffic independent of search engines would provide more long term security. Just picture a search engine which drives most of your traffic changing their algorithm or business model causing your listing to drop, and suddenly your traffic from that source disappears. Could your online business survive an event like that? Since our goal is to get 20 to 50 traffic partners for each TPO client, no single event, other than removing all TPO links or closing down a website, should have such a dramatic effect. Depending on your current traffic and search engine ranking, you should expect from 10 to over 100 visitors per day from each TPO partner. Some of our clients receive as much traffic from their TPO partners as they get from any single search engine.
Our TPO Plan includes:
Cost: $100.00 for each successful link (3 link minimum)
Now you may ask, "Well, why do I need you, I'll just do this myself?". Our answer is simple, if you have the time, you should. From our experience, it takes an average of 1-3 hours of continuous work (with up to 30 days elapsing in the process) to procure each successful TPO link. Our service is intended for those who feel their time would be better spent on other tasks. Since you only pay for each successful link, you have absolutely no risk. For more info about this plan, please contact our TPO Team at .
Our TPO plan focuses on identifying and negotiating Targeted Traffic Partnerships with hand picked websites whose traffic would compliment our clients' without being in direct competition. In a Targeted Traffic Partnership, both parties win by receiving free visitors who are interested in their content, without giving up traffic to competitors. This is different than a traditional link exchange, as our primary goal with this program is not getting higher search engine rankings, but to get perpetual free traffic from other quality websites.
Of course our TPO links should also help search engine rankings, but that would only be a small side effect, as getting traffic independent of search engines would provide more long term security. Just picture a search engine which drives most of your traffic changing their algorithm or business model causing your listing to drop, and suddenly your traffic from that source disappears. Could your online business survive an event like that? Since our goal is to get 20 to 50 traffic partners for each TPO client, no single event, other than removing all TPO links or closing down a website, should have such a dramatic effect. Depending on your current traffic and search engine ranking, you should expect from 10 to over 100 visitors per day from each TPO partner. Some of our clients receive as much traffic from their TPO partners as they get from any single search engine.
Our TPO Plan includes:
- Identifying potential partners based on their content, design, traffic and search engine ranking.
- Submitting proposal of targeted sites to client for approval.
- Negotiating link placement with potential partner.
- Upon acceptance, advising our client on reciprocal link placement.
- Verifying the placement of our client's link on the partner's website.
Cost: $100.00 for each successful link (3 link minimum)
Now you may ask, "Well, why do I need you, I'll just do this myself?". Our answer is simple, if you have the time, you should. From our experience, it takes an average of 1-3 hours of continuous work (with up to 30 days elapsing in the process) to procure each successful TPO link. Our service is intended for those who feel their time would be better spent on other tasks. Since you only pay for each successful link, you have absolutely no risk. For more info about this plan, please contact our TPO Team at .
Link Exchange Forum - Find link exchange partners directly!
We have created a new public forum to help webmasters find quality link exchange partners. Users can post their link offers, and browse comparable listings by other webmasters.
We have created a new public forum to help webmasters find quality link exchange partners. Users can post their link offers, and browse comparable listings by other webmasters.
Bid For Listing - Get into the top search results within 1 day!
GOOGLE ADWORDS
One of the most effective ways to drive a large amount of traffic to your website in a short period of time is to bid for a listing in Google AdWords. With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. You pay only for traffic to your website. Because you are bidding for a listing, the quickest way to get to the top of the search results is to bid higher (by at least one penny) than your competitors. AdWords also gives you a variety of ways to create and customize ads, including text, image, and video formats to communicate your message.
GOOGLE ADWORDS
One of the most effective ways to drive a large amount of traffic to your website in a short period of time is to bid for a listing in Google AdWords. With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. You pay only for traffic to your website. Because you are bidding for a listing, the quickest way to get to the top of the search results is to bid higher (by at least one penny) than your competitors. AdWords also gives you a variety of ways to create and customize ads, including text, image, and video formats to communicate your message.
YAHOO SEARCH MARKETING
Yahoo Search Marketing allows you to Advertise your business in search results on Yahoo! and other popular sites. You can put your business in front of potential customers at the precise moment they're searching for what you sell. To get a number one ranking, your bid would have to be higher then the highest bidder at that time by at least 1 cent. Most bids range from 5 cents to $10 per click. The biggest advantage of this program is that you only pay for actual traffic to your website, and the position of your site is guaranteed for as long as you remain the highest bidder.
Yahoo Search Marketing allows you to Advertise your business in search results on Yahoo! and other popular sites. You can put your business in front of potential customers at the precise moment they're searching for what you sell. To get a number one ranking, your bid would have to be higher then the highest bidder at that time by at least 1 cent. Most bids range from 5 cents to $10 per click. The biggest advantage of this program is that you only pay for actual traffic to your website, and the position of your site is guaranteed for as long as you remain the highest bidder.
7SEARCH
7Search is a leader in the pay per click search advertising industry. Providing results for close to one billion searches every month, website owners of "low profit margin" categories of business can generate quality traffic for just pennies per visitor. 7Search's significant reach helps advertisers place their websites at 35% of the top 150 search engines in English speaking countries. Coupled with a high level of fraud protection and knowledgeable customer support, 7Search is a preferred online promotional solution for over 25,000 advertisers.
7Search is a leader in the pay per click search advertising industry. Providing results for close to one billion searches every month, website owners of "low profit margin" categories of business can generate quality traffic for just pennies per visitor. 7Search's significant reach helps advertisers place their websites at 35% of the top 150 search engines in English speaking countries. Coupled with a high level of fraud protection and knowledgeable customer support, 7Search is a preferred online promotional solution for over 25,000 advertisers.
ePILOT
ePilot's pay-per-click distribution network servers over 3 billion searches per month. Despite its large reach, the click rates are still relatively low when compared to other pay-per-click campaigns. Typically, a keyword in ePilot costs 25 to 50% less than Overture or Findwhat. This is the ideal program for smaller websites just starting out.
ePilot's pay-per-click distribution network servers over 3 billion searches per month. Despite its large reach, the click rates are still relatively low when compared to other pay-per-click campaigns. Typically, a keyword in ePilot costs 25 to 50% less than Overture or Findwhat. This is the ideal program for smaller websites just starting out.
PULSE 360
Pulse 360 is another quality low cost Pay-Per-Click search engine. Our high volume traffic patnership with Pulse 360 enables all new webmasters signing up from our website to receive a free $10 credit in their advertising account. There is no better way to test the effectiveness of your website than trying their traffic absolutely free.
Pulse 360 is another quality low cost Pay-Per-Click search engine. Our high volume traffic patnership with Pulse 360 enables all new webmasters signing up from our website to receive a free $10 credit in their advertising account. There is no better way to test the effectiveness of your website than trying their traffic absolutely free.
Website Monitoring - Make sure your ad campaign does not go to waste!
Website Monitoring with PPC Supervision lets you monitor the availability of your website from multiple locations around the world and pause your pay per click campaigns during technical website difficulty.
Website Monitoring with PPC Supervision lets you monitor the availability of your website from multiple locations around the world and pause your pay per click campaigns during technical website difficulty.
Type-In Traffic - The most potent type of traffic!
Once regarded to be a very well kept secret in the webmaster community, type-in traffic is no longer surrounded by mystery. Type-in traffic occurs when surfers access a website by simply guessing it's domain name, and typing it directly into their web browser. Statistically, over 60% of all Internet traffic is a result of a domain name being directly typed into the browser, without the use of a search engine (this is also called Direct Navigation). Most of the time, due to their high cost, a natural keyword .com domain for any category leads to either a large, reputable website or a directory of related sites. The best way to capitalize on this type of traffic is to own a .com domain name that represents a natural keyword for a product or service that you are selling. Owning a keyword .com domain name is the equivalent to owning real estate instead of renting (when you depend on search engines for your traffic you are in effect renting your traffic from them). We mention .com because other extensions are simply not being typed in as often as .com. For example, the term "loans" will yield approximately 5,000 type-ins for the domain loans.com, and only 25 for loans.org. So do not be tempted by all the other extensions, as they simply DO NOT deliver the traffic like .com does.
Since most if not all of this type of domains are already registered, the only way to secure them is to make a purchase offer to their current owner. We recommend getting the owner's e-mail address from the Whois record, and contacting them directly. For example, if your company sells videos, you would want to attempt to purchase the domain "videos.com" from its current owner to have a perpetual flow of free traffic searching for videos to your website. As for what price to offer, normally your offer should be directly related to the amount of traffic you think the domain receives. We recommend the following tools to determine the estimated traffic to any domain name:
Prices for type-in domains typically range from $0.15 to over $1.00 per unique visitor per day for one year (all traffic to the domain from search engines and links should be ignored when estimating value under this model, as that traffic normally disappears shortly after you purchase the name), depending on the industry the domain is in. For example, a domain which gets 100 unique visitors per day should be worth anywhere from $5,475 (.15 x 100 x 365) to $36,500 or more. Typically, the higher the acquisition cost per customer via pay-per-click or conventional advertising, the higher the price of a type-in domain in that industry. It may seem that some values based on the above model may be high, but when compared to the cost of traffic acquisition through other means, it is very comparable. For example, a company that spends $30,000 on a 30 second TV spot could spend the same amount purchasing a keyword domain. The difference is that a TV ad will only be seen once, while the traffic from a type-in domain will continue for ever.
Once regarded to be a very well kept secret in the webmaster community, type-in traffic is no longer surrounded by mystery. Type-in traffic occurs when surfers access a website by simply guessing it's domain name, and typing it directly into their web browser. Statistically, over 60% of all Internet traffic is a result of a domain name being directly typed into the browser, without the use of a search engine (this is also called Direct Navigation). Most of the time, due to their high cost, a natural keyword .com domain for any category leads to either a large, reputable website or a directory of related sites. The best way to capitalize on this type of traffic is to own a .com domain name that represents a natural keyword for a product or service that you are selling. Owning a keyword .com domain name is the equivalent to owning real estate instead of renting (when you depend on search engines for your traffic you are in effect renting your traffic from them). We mention .com because other extensions are simply not being typed in as often as .com. For example, the term "loans" will yield approximately 5,000 type-ins for the domain loans.com, and only 25 for loans.org. So do not be tempted by all the other extensions, as they simply DO NOT deliver the traffic like .com does.
Since most if not all of this type of domains are already registered, the only way to secure them is to make a purchase offer to their current owner. We recommend getting the owner's e-mail address from the Whois record, and contacting them directly. For example, if your company sells videos, you would want to attempt to purchase the domain "videos.com" from its current owner to have a perpetual flow of free traffic searching for videos to your website. As for what price to offer, normally your offer should be directly related to the amount of traffic you think the domain receives. We recommend the following tools to determine the estimated traffic to any domain name:
- Alexa - This website ranks websites by traffic in descending order (the lower the Alexa rating, the higher the traffic). Normally a rating of 1,000,000 or lower means the website receives over 500 unique visitors a day.
- Statbrain - Statbrain uses different resources on the web combined with mathematical and statistical methods to estimate how many visits a website has. Statbrain estimates the number of visits that a website has based on offsite factors like backlinks, Alexa Rank etc. Statbrain does not have access to log files or any counter information. The number of visits that Statbrain estimates gives you an idea of the number of visits that a website has, but not the exact visitor number.
Prices for type-in domains typically range from $0.15 to over $1.00 per unique visitor per day for one year (all traffic to the domain from search engines and links should be ignored when estimating value under this model, as that traffic normally disappears shortly after you purchase the name), depending on the industry the domain is in. For example, a domain which gets 100 unique visitors per day should be worth anywhere from $5,475 (.15 x 100 x 365) to $36,500 or more. Typically, the higher the acquisition cost per customer via pay-per-click or conventional advertising, the higher the price of a type-in domain in that industry. It may seem that some values based on the above model may be high, but when compared to the cost of traffic acquisition through other means, it is very comparable. For example, a company that spends $30,000 on a 30 second TV spot could spend the same amount purchasing a keyword domain. The difference is that a TV ad will only be seen once, while the traffic from a type-in domain will continue for ever.
Promotion Guide
This guide was designed to help your website achieve higher and more accurate rankings on search engines. The terms and definitions below relate to most aspects of search engine indexing and ranking of websites.
This guide was designed to help your website achieve higher and more accurate rankings on search engines. The terms and definitions below relate to most aspects of search engine indexing and ranking of websites.
Spider / Bot:
A program used by search engines to visit and index websites. Search engines regularly send these spiders to the sites in their database and new sites that were submitted to verify accuracy of the index.
Ranking:
When a user types in a keyword in a search engine, the response usually contains a list of websites which the search engine determines to be most relevant. The list of sites appears in the order of their relevance (ranking). There could be thousands of matching choices, so to generate any traffic, your site should be in at least the top 30.
Page Title:
The single most important line of text at the top of each web page identifying the name of the page or the entire site. The page title often determines how search engines index and rank a website. The page title should be short and to the point.
Domain Name:
A domain name is almost as important as the page title, as most search engines give higher rankings to sites with domain names relevant to their content. This is only one of the many reasons why having a good domain name is extremely important to the success of your site. It is also recommended that you have multiple domain names forwarded to your website, as different domain names increase the odds of search engines indexing your site under more topics and keywords. Our alternative domains are available for registering most easy names, such as common dictionary words and phrases, to substantially increase the ranking of your site in any given category. For example, if your domain name is mycooljewelrystore.com, you could register jewelry.web.st, and your site should place higher than other sites with longer names, under the keyword "jewelry".
Meta Tags:
Meta tags are embedded into web pages and are invisible to users. They are only visible to search engine spiders and assist them in determining the relevant nature of a website's content. Each page of a website that you want listed on search engines must have meta tags.
Description Tag:
A meta tag listing the description of a web page. The description tag should be no more than two sentences long, and describe the exact purpose of the website.
Keyword Tag:
A meta tag listing the relevant keywords a user may enter when trying to find a specific category on a search engine. You should have no more than 18 unique keywords or short phrases separated by commas, with any single word never repeated more than 7 times.
Page Text:
The body of text on a webpage is also very important in search engine ranking. Most search engines can only read text on a page, not images, java applets or embedded objects. This is why sometimes the most plain looking website will be ranked before a fancy, graphics based site. Therefore, try to have more relevant text (matching your keywords, description and page title) wherever possible.
Link Popularity:
Another factor used by search engines for ranking is site popularity on the Internet. This is the number of links to your site on other websites. The only way to achieve this is to exchange links with as many related sites as possible, or launch multiple cross linking websites yourself. Typically, the link to your website should not be your URL only, but a short keyword or phrase that represents your most important keyword that you would like to be found under in search engines.
Type-In Traffic:
Type-in traffic is occurs when surfers access a website by simply guessing it's domain name, and typing it directly into their web browser. Statistically, over 60% of Internet traffic is a result of a domain name directly being typed into the browser, without the use of a search engine. More info...
A program used by search engines to visit and index websites. Search engines regularly send these spiders to the sites in their database and new sites that were submitted to verify accuracy of the index.
Ranking:
When a user types in a keyword in a search engine, the response usually contains a list of websites which the search engine determines to be most relevant. The list of sites appears in the order of their relevance (ranking). There could be thousands of matching choices, so to generate any traffic, your site should be in at least the top 30.
Page Title:
The single most important line of text at the top of each web page identifying the name of the page or the entire site. The page title often determines how search engines index and rank a website. The page title should be short and to the point.
Domain Name:
A domain name is almost as important as the page title, as most search engines give higher rankings to sites with domain names relevant to their content. This is only one of the many reasons why having a good domain name is extremely important to the success of your site. It is also recommended that you have multiple domain names forwarded to your website, as different domain names increase the odds of search engines indexing your site under more topics and keywords. Our alternative domains are available for registering most easy names, such as common dictionary words and phrases, to substantially increase the ranking of your site in any given category. For example, if your domain name is mycooljewelrystore.com, you could register jewelry.web.st, and your site should place higher than other sites with longer names, under the keyword "jewelry".
Meta Tags:
Meta tags are embedded into web pages and are invisible to users. They are only visible to search engine spiders and assist them in determining the relevant nature of a website's content. Each page of a website that you want listed on search engines must have meta tags.
Description Tag:
A meta tag listing the description of a web page. The description tag should be no more than two sentences long, and describe the exact purpose of the website.
Keyword Tag:
A meta tag listing the relevant keywords a user may enter when trying to find a specific category on a search engine. You should have no more than 18 unique keywords or short phrases separated by commas, with any single word never repeated more than 7 times.
Page Text:
The body of text on a webpage is also very important in search engine ranking. Most search engines can only read text on a page, not images, java applets or embedded objects. This is why sometimes the most plain looking website will be ranked before a fancy, graphics based site. Therefore, try to have more relevant text (matching your keywords, description and page title) wherever possible.
Link Popularity:
Another factor used by search engines for ranking is site popularity on the Internet. This is the number of links to your site on other websites. The only way to achieve this is to exchange links with as many related sites as possible, or launch multiple cross linking websites yourself. Typically, the link to your website should not be your URL only, but a short keyword or phrase that represents your most important keyword that you would like to be found under in search engines.
Type-In Traffic:
Type-in traffic is occurs when surfers access a website by simply guessing it's domain name, and typing it directly into their web browser. Statistically, over 60% of Internet traffic is a result of a domain name directly being typed into the browser, without the use of a search engine. More info...
