Case Studies
Professional Web Design - The Winning Edge!
Services  |  Case Studies  |  White Papers  |  Careers  |  Get a Quote  |  Fee Schedule


Herbs of Light, Inc. - The Challenges
1. The preexisting site structure was the foremost problematic area for this client. The product information was scattered between the shopping cart and other information pages that were not linked to each other in any logical fashion. Visitors traveled various linking corridors in vain, only to have to backtrack to the home page and try another labyrinth of links.

2. The original site design was loaded with pink and purple, and lacked the luster of the booming herb industry in general, and the professionalism and success of Herbs of Light, Inc. specifically. This company was spotlighted by ABC Action News Prime Time "Herbal Medicine in America" as a resource for quality herbs. Yet its online debut resembled neither its successful herbal processing techniques not its charismatic founder, Dean Martens.

3. The client's shopping cart needed to address the needs of retail and wholesale customers.

4. The client needed to regain control of the product information and general website content.

Herbs of Light, Inc. - Our Strategy
1. Gather all of the required information and organize it into logical, easily identifiable components that could be quickly accessed from any page on the site.

2. The client presented a very specific color palette which consisted of yellow, green, purple, and "real nature". The design specifications also included a preexisting logo which incorporated yellow, green and purple, but which represented a more artistic rendition of nature. Our strategy was to fuse the color palette and opposing nature themes into one intriguing modern design.

3. The client's new shopping cart would require a sophisticated approach for organizing, presenting, and manipulating different product types than it's preexisting cart. While providing a retail shopping cart system was important for this client, we discovered that wholesale was a fundamental element of their business model. We determined that wholesale customers would require more attention on the site, though this attention would be downplayed in the public areas.

4. We concluded that a Product Manager and Content Manager would give this client the control that they needed to properly manage their business online.

Herbs of Light, Inc. - The Results
1. With over 240 products and over 400 packaging options, any product can be quickly accessed from any page on the site through the use of database-driven drop-down menus. Customers can get the information and products they need quickly and easily.

2. The use of specific colors was neither an accident nor a small challenge. To harmonize preexisting logo with real nature, we found an unusual location for the logo - inside of the body of the page where the page content resides. Rather than a splash of solid purple, we manually created a rich sunset sky and coordinated the logo fonts with header's sky treatment. "Real nature" was brought in under the sky with overflowing herbal leaves, over which a slightly opaque green divider calmed the scene and provided a functional location for additional site navigation.

3. Product information was ultimately categorized and displayed using specialized design templates, and then further enhanced for wholesale clients and retail customers. To attract more wholesale clients, we incorporated two additional components: a wholesale application form, the store locator, both of which are easily managed by the business administrator.

4. The Product manager is a smart tool that can capture product type and leads the business administrator through the process. The Content Manager allows the client to quickly update content without any html knowledge.

Herbs of Light, Inc. - Client Feedback
With great pleasure I would like to give our testimonial in regards to our Web Designer, Leann. She has been what every business owner wants to find in service both during the design and follow up after completion. Her capabilities and attitude have made it a very pleasant experience producing a professional, easily understood, customer friendly marketing tool. It is truly enjoyable to find a professional like her, that produces more than what was hoped for.

Dean Martens,
Founder, Herbs of Light, Inc.

Top of Page



Domain Names | Web Hosting | Servers | Web Design | Make Money | Site Map | Home

© Copyright WEBMASTERS.COM. All Rights Reserved.